Author Archives: Willis Turner

Gamification Interview on Vietnam Television

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42 Rules for Engaging Members through Gamification

Watch a short video interview from BestSeller TV to gain insight into the book co-authored by Shelly Alcorn, CAE and Willis Turner, CAE. More information about the book here. 42 Rules for Engaging Members Through Gamification from Willis Turner on … Continue reading

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Ask the Thought Leader: Brand Storytelling for Associations

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Fads, Trends and Signals: Three Keys to Successful Innovation for Associations

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The Power of A

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Cool Scenes from #IMEX14 Day 1 in Frankfurt

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So You Want to Speak for An Association

Speaking for associations is a great way to serve the community.  Whether you are a seasoned speaker or you have a favourite subject that you’ve become an expert on and you’re not afraid to stand in front of a crowd … Continue reading

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5 Things Association Leaders Should be Doing Right Now

Close your inbox, log off of Facebook and take a few minutes to focus on some things you should be doing right now that will impact the future of your association.  Here are five key areas to get you started: … Continue reading

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