Category Archives: Social Media

42 Rules for Engaging Members through Gamification

Watch a short video interview from BestSeller TV to gain insight into the book co-authored by Shelly Alcorn, CAE and Willis Turner, CAE. More information about the book here. 42 Rules for Engaging Members Through Gamification from Willis Turner on … Continue reading

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Ask the Thought Leader: Brand Storytelling for Associations

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Cool Scenes from #IMEX14 Day 1 in Frankfurt

[View the story “Cool scenes from #IMEX14 Day 1″ on Storify]

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5 Things Association Leaders Should be Doing Right Now

Close your inbox, log off of Facebook and take a few minutes to focus on some things you should be doing right now that will impact the future of your association.  Here are five key areas to get you started: … Continue reading

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Why Senior Leadership Buy-In Counts in Social Media

If your social media initiative doesn’t have support from senior management, it may be doomed to fail.  Support needs to go much further than budget approval and releasing funds.  When we talk about senior management, we are not just referring … Continue reading

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Social Media Panel: The How & Why for Your Association

Featuring Old Clayburn’s CEO, Willis Turner, CAE

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7 Tips for Protecting your Online Identity

After experiencing online identity theft, I developed a list of 7 tips for protecting yourself from cyber criminals.
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Tips to Avoid the Risk of Losing Your Social Media Profile(s)

I have personally heard from more than one person who lost the access to some of their social media accounts and profiles because they only associated a company email address with their account.
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Is Social Media Fomenting a Revolution Against Your Organization?

While social media has the potential of doing great things, perhaps one of the greatest benefits is the pressure that it puts on organizations to operate transparently.
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Social Media Revolution Vs 2

Erik Qualman, the creator of the original viral video, "Social Media Revolution", has done it again with his latest video, "Social Media Revolution 2". The need for the video to be revised just 10 months after its original debut is an … Continue reading

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