The ASAE technology conference scheduled for Washington DC this week has been canceled due to the snow and related weather issues making it next to impossible for local and out of towners to get safely to the event.
A group of exhibitors planned an Unconference event that has already gained over 160 attendees (at time of writing). The team then used social media and created a hashtag for the event to share event information — #untech10. This combined with traditional marketing efforts from many industry suppliers has helped spread the word to their followers.
Watch a Canceled Conference go Unconference and Learn
1. Follow #untech10 on Twitter