I’ll be moderating a webinar with Forrester Vice President Laura Ramos on January 15th. You’ve welcome to join me for this complimentary event.
Emerging Web 2.0 technologies such as blogs, podcasts and rich media are challenging marketers to balance experimentation with conventional marketing approaches. Can you really succeed by adopting these tactics? And if so, where do you start?
Laura will provide insight into how marketers are addressing these questions and how Forrester recommends your organization assess social media approaches. I’m sure we’ll be able to draw some conclusions about how associations can adopt some of Forresters recommendations.