Tag Archives: willis turner

Suspicious about LinkedIn Weakening Intellectual Properties

LinkedIn has a beta feature called "Company Profile".  This facilitates building out a company profile with some similarity to a personal profile.  If you find a company or organization name on LinkedIn, even your own, that doesn't have an official … Continue reading

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7 Thought Leaders on Social Media Marketing in 7 Minutes

Onsite interviews from the SMEI Social Media Road Show in Vancouver on March 26, 2009.

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Can Twitter Work for your Association?

I’ve recently started using Twitter to create online conversations about associations.  I’ve noticed an increase in main stream marketers adopting Twitter to create conversation threads and hype about their press releases, promotions, etc. Associations may be able to create more … Continue reading

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Minute Taking Made Easy with Computer Pen?

Early in 2008 LiveScribe will release it’s much touted smartpen that captures handwriting and simultaneously records conversations while writing, ensuring you will never miss a word. If you use this tool to take association meeting minutes, you can access recorded … Continue reading

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Get Rid of the Ribbon Blues in MS Office 2007

As you may know, Microsoft has replaced the familiar toolbar and menu system used in Office 2003 and earlier with the Ribbon, a new tabbed navigational map. This means that you have to learn an entirely new way to navigate … Continue reading

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Forrester VP on Social Media

I’ll be moderating a webinar with Forrester Vice President Laura Ramos on January 15th.  You’ve welcome to join me for this complimentary event.  Emerging Web 2.0 technologies such as blogs, podcasts and rich media are challenging marketers to balance experimentation … Continue reading

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Should you be tapping into Social Networking?

The buzz continues around social networking and how it impacts associations.  There is a great article by Brett Bonfield from Ideaware available at techsoup.  (incidentally, techsoup is a great resource for associations – we have helped a few associations successfully … Continue reading

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Hands-Free Texting with Jott.com

If you’re a text junkie, or you’ve been trying to balance a burrito, change lanes, catch your navigation prompts, respond to email on your hand-held and settle a squabble in the backseat all at the same time, you might want … Continue reading

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What is an API?

Maybe you’ve heard the term API and wondered what it is.  API’s play a big role in Web 2.0 and can be used to make your website more interactive, interesting and informative for your members.  Here is a great video … Continue reading

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Using Video in your Online Marketing

Ever wondered how effective video is in online marketing and how you can make a connection with your members and prospects using video?  One of my favorite lead generation companies, Bulldog Solutions, is hosting a free 20 minute video on … Continue reading

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